01
Are you ready?
You have strong demand in international markets but no U.S. retail accounts yet. Now you have to ask yourself the real question about whether now is the time.
US Retail Growth
U.S. retail go-to-market for consumer brands.
Landing on the shelf is just the starting point. Staying there takes work. Trebuchet plans your move into U.S. retail, then runs the buyer outreach, creative, and media that keep product moving once it gets there.
Built for brands at the edge of retail
You’ve proven demand. Now U.S. retail asks different questions.
02
Do you have a story?
You have a buyer conversation on the calendar and a sell sheet that doesn’t yet make a compelling case. That story will either open or close the door to the retailer.
03
Are you stalling?
Have you found yourself in a handful of doors but the velocity number that isn’t earning you expansion? Maybe you have a retailer starting to ask questions?
Already winning outside the United States? We translate what works in your home market into a US channel, buyer, pricing, and demand plan. The playbook that got you here won’t always translate to the U.S. market. We ensure you have the right plan in place to succeed.
What a retail launch has to get right
Every decision has to hold up at the shelf.
A U.S. retail launch is a chain of decisions. Which retailers fit your customer. What shelf price your margin can survive. What story a buyer can repeat. And what demand you’ll fund after the purchase order.
Launches stumble when brands skip one or more of the critical steps necessary for launching in U.S. retail. That's where we come in. We ensure that our clients follow a rigorous and tested route to market to ensure launch success.
How we run it
Four phases. One path to repeatable growth.
Every engagement runs on our Retail Launch System, led by a Fractional Chief Growth Officer who sits with your leadership team and owns the plan.
01
Strategy
What we decide with you
Who your retail shopper is, how you position against the shelf, and which retailers to pursue first.
What you walk away with
Channel plan. Prioritized retailer target list. Retail positioning.
02
Readiness
What we decide with you
Wholesale and shelf pricing, launch assortment, and whether operations can handle a retail order.
What you walk away with
Pricing and margin model, sell sheet, buyer presentation, and a readiness gap list.
03
Launch
What we decide with you
How to reach buyers, which partners to bring in, and what to spend to drive store traffic.
What you walk away with
Buyer outreach, launch creative, paid and retail media, and a shopper marketing plan.
04
Scale
What we decide with you
What the sell-through data says, and where to expand next.
What you walk away with
Velocity reporting, promo and trade plan, and the case for your next account.
EVERYTHING YOU NEED
We have every step of the process covered.
Market and channel strategy, positioning, pricing strategy
Trebuchet
Brand and packaging creative, sell sheets, buyer decks
Trebuchet
Paid media, retail media, shopper marketing, reporting
Trebuchet
Retailer introductions, brokers, and distributors
Partners Trebuchet selects and manages with you
Regulatory, labeling, and claims review for regulated categories
Qualified specialists you engage; we coordinate the handoff
Warehousing, freight, and fulfillment
Your operations team or 3PL; we plan around them
The team on your side
Senior leadership, backed by the people who execute.
Your Fractional Chief Growth Officer leads. Behind them: media strategy, creative, and a sales team that runs buyer outreach and follow-up—so your founders aren’t cold-emailing buyers between product calls. When a partner is the right answer, we bring them in and hold them to the plan.
How we measure it
Activity is not the outcome.
We report on the numbers a retailer and your CFO both care about: authorizations secured, units per store per week, sell-through, and the margin left after promotions. If a number is going the wrong way, you’ll hear it from us first.
When to bring us in
When deciding the route to market.
The cheapest time to fix a retail plan is before you’ve quoted a wholesale price, printed packaging, or said yes to a purchase order you can’t fund. Already have a buyer meeting booked? That works too. We’ll start with what the meeting needs.
Questions founders ask us
Can you guarantee we’ll get into a specific retailer?
No...and be wary of anyone who does. Buyers decide. We make your brand easier to say yes to, and harder to drop.
Do we need a broker or distributor?
Often, eventually. It depends on the retailer, your category, and how many doors you’re targeting. We’ll recommend a structure during Strategy and manage those partners if you use them.
What if our product isn’t on the market yet?
Then you’re a better fit for Trebuchet Foundry, which takes products through commercial readiness before launch.
Explore Trebuchet Foundry →What does it cost?
It depends on scope, the number of retailers, and how much sales and media support you need. The Retail Readiness Assessment is free and ends with a clear recommendation so you know what you’d be buying before you buy it.
Related resources
More on launching in U.S. retail.
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Launch in US retail with a plan built to sell through.
The complimentary Retail Readiness Assessment includes two discovery sessions, competitive and category research, and a gap analysis of your pricing, materials, and operations.