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How We Work

Senior leadership. Integrated execution. Measurable growth.

One operating model connects strategy, systems, staffing, and execution—so the plan becomes performance.

Stage 01
Assess

Two discovery sessions and preliminary competitive and category research identify opportunities, gaps, risks, and execution priorities.

Stage 02
Architect

A Fractional Chief Growth Officer works with the client's leadership team to build the integrated go-to-market strategy, priorities, measures, and execution plan.

Stage 03
Activate

Trebuchet builds the infrastructure and deploys the sales, marketing, creative, media, content, and activation resources required.

Stage 04
Accelerate

Trebuchet measures performance against agreed business outcomes and continuously improves the strategy, team, and execution.

Fractional Chief Growth Officer

Your growth leader. Backed by an entire team.

Your Fractional Chief Growth Officer is a senior leader who works alongside your business in a consultative and advisory capacity.

That leader becomes the connection point between your vision and Trebuchet’s broader sales and marketing team keeping strategy, execution, and accountability aligned.

Capabilities

Everything a launch actually requires.

  • Go-to-market strategy
  • Market and category research
  • Positioning and messaging
  • Sales-process design
  • CRM and revenue infrastructure
  • Outbound sales
  • SDR deployment
  • Account executives
  • Field sales
  • Brand development and creative
  • Content and thought leadership
  • Paid media
  • Shopper and trade marketing
  • Retail activation
  • Measurement and optimization
Ready to move?

See what your launch needs.

Start with a complimentary Launch Readiness Assessment.