Build trust.
Create demand.
Grow with purpose.
Trebuchet connects brand strategy, full-funnel marketing, and sales infrastructure to help health and wellness companies educate consumers, earn credibility, and convert interest into growth.
Health and wellness customers need more than awareness.
They need to understand the product, believe the promise, and feel confident making it part of their lives.
Trebuchet builds a connected growth system that turns complex benefits into clear stories and those stories into measurable demand.
One launch. Three connected engines.
Create a credible, differentiated place in the market.
We define the category opportunity, audience, positioning, and claims-conscious messaging that earns trust before the first purchase.
- Category and competitive strategy
- Audience and consumer insights
- Positioning and messaging
- Benefit and use-case development
- Claims-conscious communication
- Brand identity and packaging
Move customers from discovery and education to trial and repeat purchase.
We build the campaigns, content, and community activations that educate consumers, create demand, and keep them coming back.
- Campaign and creative development
- Educational content and thought leadership
- Paid media, search, social, and email
- Creator, expert, and community activation
- Sampling, events, and partnerships
- Customer nurture and retention
Build the infrastructure required to reach customers and partners at scale.
We create the ecommerce, retail, partnership, and sales systems that convert interest into repeatable revenue.
- DTC and ecommerce strategy
- Retail and distribution planning
- Partnership and account targeting
- CRM, data, and sales technology
- Outbound sequences and follow-up
- Pipeline and conversion measurement
Four phases. One connected growth system.
Clarify the audience, category opportunity, brand promise, channels, and path to purchase.
Develop the brand, campaigns, content, ecommerce experience, sales tools, and growth infrastructure.
Activate media, content, creators, partnerships, DTC campaigns, retail outreach, and customer nurture.
Improve acquisition, conversion, repeat purchase, retail velocity, and expansion into new channels.
Our Health & Wellness Launch System supports:
- Supplements and functional nutrition
- Food and beverage brands
- Fitness and recovery products
- Personal care and beauty
- Wellness services and platforms
- Emerging brands preparing to launch or scale
Strategy that gets executed.
Every engagement is led by a Fractional Chief Growth Officer supported by Trebuchet’s brand, creative, media, content, sales operations, and channel specialists.
We build the trust, demand, and sales infrastructure required to turn a meaningful wellness promise into sustainable growth.
Build belief. Create momentum. Launch what’s next.
Our complimentary Growth Readiness Assessment includes two discovery sessions, preliminary market and competitive research, and a clear assessment of the gaps limiting awareness, demand, sales, and retention.
Start Your Growth Readiness Assessment