Win the moment at the shelf.
Distribution gets you in the door. Shopper marketing is what makes the product move once you're there.
Authorization is not velocity.
Brands celebrate the buyer’s yes and then discover the harder problem: the item is on shelf, the shopper walks past it, and the next line review is unforgiving.
Trebuchet builds the shopper program that turns placement into performance retailer by retailer, with the strategy, creative, and collateral each account expects.
The shopper marketing engine
Shopper Marketing Strategy
Retailer-specific plans grounded in how each account actually merchandises: shopper insight, category and channel strategy, promotional calendars, display and feature planning, and the measurement framework that proves lift.
Design & Collateral Development
Everything the program needs to run — sell sheets and line reviews, displays and POP, shippers and endcaps, in-store signage, digital retail media and PDP assets, all produced to each retailer's specs.
Programs built for the accounts that matter.
Every retailer has its own shopper, its own specs, and its own rules of engagement. We build to them.
Retailer names and logos are the property of their respective owners and are shown to indicate channel experience.
Make the shelf work harder.
Start with the assessment and we'll build the retailer plan behind the placement.