Turn attention into qualified pipeline.
Trebuchet designs and runs lead generation programs that connect brand promise to buyer action — across inbound, outbound, account-based, and organic channels.
Traffic without conversion is just noise.
Most marketing teams can generate impressions. Few can reliably generate conversations with the right buyers at the right time. The gap is not creativity — it is architecture.
Trebuchet builds lead generation as a system: clear ICPs, compelling offers, disciplined follow-up, and continuous optimization between marketing and sales.
The lead generation engine
Lead Gen
End-to-end lead generation programs built around your ideal customer profile. We design the offer, the funnel, the landing experience, and the scoring model so sales spends time on prospects worth talking to.
Account-Based Marketing
Precision campaigns for high-value accounts. We identify the buying committee, build account-specific messaging, and orchestrate touchpoints across ads, email, direct mail, and sales outreach.
Inbound Marketing
Earned attention that compounds. SEO, content, webinars, and lead magnets designed to pull the right buyers in while they are actively searching for answers.
Outbound Marketing
Proactive outreach that respects the buyer's time. Targeted prospecting sequences, cold email, LinkedIn, and paid media built on segmentation and relevance rather than spray-and-pray.
Content Marketing
Stories and assets that educate, differentiate, and convert. Whitepapers, case studies, video, email nurture tracks, and sales enablement content aligned to each stage of the decision.
Referral & Advocacy Marketing
Turn customers into your most efficient growth channel. Referral programs, review generation, case study development, and advocacy communities that build trust at scale.
Search Engine Marketing
Organic and paid search strategy that captures intent where it already exists. Technical SEO, content architecture, paid search campaigns, and landing pages optimized for conversion.
Apt CoWork — localized lead generation that filled coworking spaces.
Trebuchet designed a localized lead-generation program to drive new member acquisition for Apt CoWork. The strategy centered on a premium trial offer — a weekly free coworking promotion — that lowered the barrier to entry and gave prospects a firsthand experience of the space.
We built the campaign across display, paid social, paid search, and local place-based marketing activations, all driving prospects to download the Apt CoWork app and claim their free day. Every channel was geo-targeted and message-matched to the surrounding community, from young professionals in urban micro-markets to remote workers near each location.
The result was a repeatable, app-first acquisition engine that turned trial visits into memberships and turned local awareness into consistent pipeline.
Fill the pipeline with the right prospects.
Start with the assessment and we'll design the lead generation program your revenue plan actually needs.