Shopper Marketing
In-store. Online. Everywhere your audience shops.
We help brands show up in the exact right place, with the exact right message, at the exact right moment. Shopper marketing isn’t just about the endcap anymore—it’s a fully-connected experience across channels. And we’re here to make it irresistible.
Why Shopper Marketing Still Matters
Today’s shopper doesn’t follow a straight line from aisle to checkout. They bounce between screens, scrolls, shelves, and reviews. Your brand needs to show up smart—everywhere that matters.
That’s where we come in. Trebuchet fuses high-impact creative, media strategy, and behavioral insights to drive results where it counts: basket conversion, brand loyalty, and velocity off the shelf.
Retail Media Strategy
From Amazon to Kroger to Target, we craft custom playbooks and manage your retail media to hit ROI targets and drive volume.
Digital Shelf Optimization
Product pages that work harder, rank better, and convert faster.
Creative That Converts
From shoppable video to display to print, we tailor every pixel to the moment of purchase.
Promo Planning & Activation
Retailer Pitch Support
Sampling and Demo planning
Strategic alignment with seasonal pushes, promo calendars, and sales cycles that drive action.
Bring better insights and better-looking decks to your next buyer meeting.
Help shoppers try before they buy whether it's in store or online.
AI Supercharges Shopper Marketing
Smarter Targeting and Timing
By crunching mountains of shopper data (think search trends, purchase history, even weather patterns), AI helps brands show up exactly when shoppers are most likely to buy. Instead of broad strokes, you get laser precision—serving the right offer, on the right platform, at the right micro-moment.
Creative Personalization at Scale
AI tools can instantly generate variations of your creative—swapping in product images, headlines, even promotions—based on who’s seeing it and where. You can customize assets for different retailers, audiences, or moments without blowing your budget or timeline.
Real-Time Optimization
AI-powered shopper marketing constantly monitors performance and makes live tweaks to creative, bids, placements, and promotions. If a product page needs a refresh, a headline needs a punch-up, or a promo is underperforming, AI helps you fix it before it tanks.